Ahmed Y on Twitter: "Ariel, owned by P&G (Unilever's arch-rival), launched its Ariel Ultra detergent. The 'Ultra' began to slowly -pardon my pun- washing out Persil in the UK and the Netherlands.
Unilever chief questions P&G's 'Turn to 30' campaign | Campaign US
ASA rejects Unilever's 'misleading' claim against P&G's Ariel | Campaign US
Unilever processa P&G por propaganda que compara Ariel ao Omo | Lauro Jardim - O Globo
Ariel Raz - National Logistics manager - Unilever Israel | LinkedIn